Of course, Commit3x will be a huge success and so live much
longer than that, but lawyers and business thinking is generally pessimistic
and risk averse. It’s not that I am risk averse so much, in fact I enjoy taking
a good number of large risks. However, in certain specific categories I just haven’t
put a lot of risk forward, for whatever reasons. I suspect it is a habitual
thing more than a literal risk consideration thing. Moving on.
As a business I need to consider an advertisement. Now I see
three real courses forward: (1) that I get friends and the like and it is
enough to take off, (2) that I buy normal ads and (3) that I literally pay
people money to use the web site. Approach one is the low-hanging fruit that I’ll
do no matter what. Approach 2 probably won’t be effective, Commit3x is a bit
too far off the beaten path to explain in the 2-5 seconds people might daydream
at an ad and anyhow seems like a big downside when viewed in that way. Imagine
Facebook or MySpace running an ad before people used the word Blog. Let alone a
Web Page that is a Log. So approach three.
The radical approach three does have some clear benefits, if
I could pull it off. The mechanics are simple: I give you ten dollars, you buy
my five dollar product using your credit card. Imaging a booth at a fair where
you get five dollars for playing. But this brings up concerns- while I could
reach a critical mass in a smaller audience this way, I would do better to pick
specific people and anyhow they might just see it as a way to get money without
paying those silly cash fees credit card companies tend to pose. It is sort of
a dark method, seemingly a bit evil.
For now I think word of mouth is going to be the solution,
and I’m going to start the LLC.
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